Art direction and design for Sunspel, a British brand making everyday luxury clothing since 1860. The classic T-shirt is still made in their factory in Nottingham, where they’ve been based since 1937.
I worked extensively across all channels, creating and directing imagery and film, brand story telling and carefully crafted design work across print, digital and retail.
↑ Landscape photography by Catherine Hyland to accompany the AW24 campaign
↓ AW24 main campaign
↓ Exhibition design for The archive at Jermyn Street – a comprehensive display telling the story of the brands heritage and history of innovation. Design, curation, graphics and spatial concept.
↓ Window display design and art direction – The Classic T-shirt and The holiday edit
↓ In store story telling using layered imagery, raw materials and messaging applied to Ash wood and acrylic
↓ Concept, design and execution exhibition stand at Pitti Uomo
↓ Printed collatoral overview for retail, events and wholesale
↓ Lookbook imagery, AW25
↓ Still Life imagery
↓ Digital design and art direction – Main product display page including Ecomm art direction, stills and moving image and product story telling.
↓ Digital design and art direction – Redesign of the journal and editorial pages site wide. Films by Cat Garcia
